Every consumer is different, and there is no magic formula when it comes to a ‘one size fits all’ solution to email personalization. Marketers have access to a wealth of information, but levels of targeting tend to vary across the industry. Some companies are running sophisticated email retargeting campaigns, others are sending semi-regular newsletters. What’s considered ‘normal’? Which companies are leaders and which companies need to catch up? This report dives into the roles that data collection, integration, segmentation and personalization play in regards to effective email marketing.
Download this report to learn more about:
- Consumer expectations vs current marketing strategies
- List segmentation
- Data collection and associated limitations
- Engagement metrics
- Optimization techniques
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