Inorganic/Paid SEO
What is search engine marketing (SEM)- SEM is the act of marketing a website via search engines by purchasing paid listings
What are paid listings?
These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.
Paid listings:
1- Paid inclusions
Advertising programs where pages are guaranteed to be included in a search engine's index in exchange for payment.
no guaranteed ranking
payment made on a Cost Per Click (CPC) basis.
Example Looksmart: a directory that lists pages and sites, not based on position but based on relevance. Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
2-Paid placements
Advertising programs where listings are guaranteed to appear in organic listings.
the higher the fee, the higher the ranking - Example sponsored links and Google's Adwords .
can be purchased from a portal or a search network
search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.
Overture and Google are the largest networks
by
What is search engine marketing (SEM)- SEM is the act of marketing a website via search engines by purchasing paid listings
These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.
Paid listings:
1- Paid inclusions
Advertising programs where pages are guaranteed to be included in a search engine's index in exchange for payment.
no guaranteed ranking
payment made on a Cost Per Click (CPC) basis.
Example Looksmart: a directory that lists pages and sites, not based on position but based on relevance. Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
2-Paid placements
Advertising programs where listings are guaranteed to appear in organic listings.
the higher the fee, the higher the ranking - Example sponsored links and Google's Adwords .
can be purchased from a portal or a search network
search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.
Overture and Google are the largest networks
by
0 comments:
Post a Comment