Meta Description tag

Meta Description tag
Displayed below the title in search results.

Good Meta tags:
Use dynamic, promotional language of 160 - 180 characters
Encourages the user to click
Interesting and exciting, easy to read
Focus on the goal of the page
Should describe the content of the page
Describes the page with the main keywords
Bad Meta tags:
Pure keyword stuffing
Difficult to read, no text flow
Does not describe what the user gets to see on the page
Boring, no statement
All pages have the same meta description

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